P&G Beauty has launched the Vidal Sassoon Pro Series, available at mass market retailers this month. The hair care and styling line includes at-home color kits. The line, shown, has bright red and white packaging, with products in bottles, jars and tubes.

“We wanted to bring Vidal Sassoon’s legacy to life for a new generation with the Pro Series line,” says Walter Geiger, P&G’s vice president and general manager of North America Hair Care & Color. “Building on Vidal Sassoon’s unique vision that democratized beauty for all, we created a line of salon-inspired products that are affordable, accessible and inspire women to become the master of their own hair.”